The difference between a good website and a great one is the proper use and execution of effective SEO techniques, in particular the implementation of keywords. Keywords are the very heart of the Internet and are what keeps it alive and well. Without them, your website… and your entire online business… are sure to die.
I am about to share with you the #1 mistake most people make when approaching keywords: They take a quick fix approach.
It’s that simple. Too often, people spend less than 20 minutes developing their list of keywords and move on. This is the most common and most detrimental mistake you can make! In fact, developing your list is the most critical part of your keyword SEO efforts. This quick list should only be the very beginning of your work. What follows should be extensive research into the popularity of these keywords, how realistic they are to top, and what other related terms might work for you as well.
Now, this is not to diminish the importance of that original keyword list that you develop. However, while some of those keywords will in fact be critical keywords, some may not work at all. That is why you will need to employ a keyword research tool (like Google, WordTracker, etc.) in order to truly understand how these words may or may not be right for you.
If you are a large business with multiple locations and already have an established brand, you may be successful going after more broad keywords. But if you are small, start-up, then you will have to focus your efforts on a niche. Anything in between takes careful planning and a strong balance of both broad and specific keyword phrase combinations to truly target your audience.
Already have the basics down? Congratulations! Now it’s time to implement what you know. My comprehensive report will show you how to use online tools to discover great keywords and profitable key phrases that will help you rise to the top of the search engine results.
