Marketing Strategies

Top 3 Keyword Research Tools

You don’t have to tackle the big, bad, SEO monster all alone. There are a number of useful tools available to you when it comes to brainstorming what keywords to use, as well as how well your chosen keywords are performing for you. These tools allow you to research potential keywords, find additional keywords that […]

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Understanding Keywords

In order to effectively apply short or long tail keywords and phrases to your website, you must first understand what they are and how they work. Let’s first review how search engines rank your site. In case you aren’t aware of how this process works, we’ll make it simple for the purposes of this article. […]

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Keyword Research – Don’t forget the obvious

While there certainly are effective keyword research tools to use when trying to develop an effective and appropriate keyword list for your website, it is critical to perform research beyond these specific Internet tools in order to be most effective. You will first need to develop a basic list of keywords that you think are […]

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What are long tail keywords?

Long tail keywords are simply expansions of basic or more generic keywords. Long tails may include a variety of combinations of keywords or keyword phrases, but are always extremely specific. In other words, they are the keywords and phrases people use to search for your business and/or products when they know exactly what they are […]

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Performing and Applying Keyword Research

Keyword research is one of the most important aspects of Search Engine Optimization (SEO). That is why it is so important to perform critical research before you formulate your list of keywords. Then you must apply and continually manage those keywords in order for your SEO efforts to really make a difference. Create an initial […]

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Use Keyword Generators Sparingly

Of course it is helpful to use a keyword generation tool to help you complete your keyword list. Not only will it help you round out your list with keywords and phrases you may not have thought of, but it also gives you ideas on what others may be searching around your topic. Take the […]

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Keyword Density

Keyword density is the amount of times keywords appear in your website content. Too high, and your keyword density has the ability to hurt your search engine rankings. But too low, and your keyword density will have an equally detrimental affect. The key to keyword density is to attain a delicate balance of valuable content […]

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How to put your keywords to work

We all know what keywords are, how to find them and why they are important. But are you sure how to use them? Here are a few ways that you can apply keywords to your site in order to make them work for you and improve your ranking. Optimize your content. Keywords will only be […]

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Developing An Effective Keyword List

When considering the importance of Search Engine Optimization (SEO), the success of your website often depends on it. That is why it takes crucial planning and careful execution of the best, most appropriate keywords in order to improve your ranking and effectively capture the attention of your target market. Coming up with a list of […]

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Keyword Research Anyone?

This afternoon I’m going to talk a little bit about the importance of keyword research. It seems that no matter what you want to do on the internet, from casually searching on Google to Internet Marketing, it’s going to involve keyword research. It’s one of the core skills one must have to function in today’s […]

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